First professional steps in brand communications within one of the world\'s most recognised automotive groups.
Four years at VICE Virtue leading social media campaigns for global brands at the edge of culture, music, and youth media.
Led content and social media strategy at one of Spain\'s most influential digital media outlets, reaching millions of young readers.
Repositioned the school\'s digital communications to attract the next generation of creative media students across Spain.
Developed content strategy and brand voice for Danone\'s leading probiotic brand, building community and digital relevance across channels.
Turned a protein yogurt into a cultural moment. A viral marathon challenge that earned 40K+ new followers and prime-time TV coverage.
Joined the Web3 space at a pivotal moment, leading content strategy and brand communications for a fast-growing crypto trading platform.
Led the narrative and content strategy for the brand\'s evolution into a full blockchain ecosystem, including the ZIGChain Summit 2026.
First professional steps in brand communications within one of the world\'s most recognised automotive groups.
Four years at VICE Virtue leading social media campaigns for global brands at the edge of culture, music, and youth media.
Led content and social media strategy at one of Spain\'s most influential digital media outlets, reaching millions of young readers.
Repositioned the school\'s digital communications to attract the next generation of creative media students across Spain.
Developed content strategy and brand voice for Danone\'s leading probiotic brand, building community and digital relevance across channels.
Turned a protein yogurt into a cultural moment. A viral marathon challenge that earned 40K+ new followers and prime-time TV coverage.
Joined the Web3 space at a pivotal moment, leading content strategy and brand communications for a fast-growing crypto trading platform.
Led the narrative and content strategy for the brand\'s evolution into a full blockchain ecosystem, including the ZIGChain Summit 2026.