I led a project for YoPRO, a protein yogurt for athletes. The brand wanted to make a statement with an impactful action. We achieved this alongside the sports influencer Valentí Sanjuan, who helped Álex Roca accomplish a seemingly impossible challenge: completing a marathon with cerebral palsy. The action went viral; the brand had a huge impact on social media, YoPRO gained over 40K followers, and most importantly, we managed to help Álex raise awareness of his illness on countless prime-time TV shows by talking about his feat, making it clear that, like YoPRO, the only limit is the one you set for yourself.